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Customer involvement
Lieferantenmanagement
34
Supplier relationship management
34
Business network
28
Unternehmensnetzwerk
28
B-to-B-Marketing
25
Business-to-business marketing
25
Consumer behaviour
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United Kingdom
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Konsumentenverhalten
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Relationship marketing
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Beziehungsmarketing
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Großbritannien
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Brand image
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Corporate reputation
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Portugal
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Strategic management
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Strategisches Management
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Firmenimage
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Brand management
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Markenimage
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Vertrauen
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Confidence
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Measurement
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Customer satisfaction
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Markenführung
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Messung
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Social network
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Brands
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Markenartikel
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Marketing
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Marketing management
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Reputation
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Retailing
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Theorie
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Najafi-Tavani, Saeed
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Naudé, Peter
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Abbasi, Faramarz
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Gerashi, Mehdi Khademi
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Robson, Matthew J.
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Smith, Paul
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed
;
Zaefarian, Ghasem
;
Robson, Matthew J.
- In:
Journal of business research : JBR
145
(
2022
),
pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
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2
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
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