Salojärvi, Hanna; Saarenketo, Sami; Puumalainen, Kaisu - In: Journal of Business & Industrial Marketing 28 (2013) 5, pp. 383-395
Purpose – This study aims to identify the organizational antecedents of intra‐organizational customer knowledge dissemination in the context of key account management (KAM). Design/methodology/approach – The data were collected from large industrial companies in Finland by means of a...