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This paper examines the effect of customer relationship management (CRM) technology investment and key account-related knowledge on suppliers' key account management (KAM) performance. The findings are based on survey data gathered from large Finnish industrial suppliers and subjected to factor...
Persistent link: https://www.econbiz.de/10010516592
Purpose – This study aims to examine what the role of key account teams is in the management of international key account customers in terms of customer knowledge processing behaviours of the supplier, esprit de corps of employees and supplier's key account performance....
Persistent link: https://www.econbiz.de/10014722922
Purpose – This study aims to identify the organizational antecedents of intra‐organizational customer knowledge dissemination in the context of key account management (KAM). Design/methodology/approach – The data were collected from large industrial companies in Finland by means of a...
Persistent link: https://www.econbiz.de/10014843183