Li, Mei-Lien; Green, Robert D.; Farazmand, Farideh A.; … - In: International Journal of Management and Marketing Research 5 (2012) 1, pp. 1-19
Customer loyalty is a major factor for a firm’s success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms’ other products and bring new customers to the firm. This study examines the relationship of...
