Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Marketing Intelligence & Planning, published by and copyright Emerald Group Publishing Ltd.

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in British Food Journal, published by and copyright Emerald Group Publishing Ltd.

Seeks to revisit the theoretical basis for the concept of loyalty through a consideration of the state of “no loyalty”, which we term “disloyalty”. This category is present in the model proposed by Dick and Basu, but is seen to be of less interest than other categories. Here we argue...

Purpose – To propose a categorisation of customer loyalty types to further increase our understanding of the nature of loyalty. Design/methodology/approach – By segmenting customers who are both loyal in attitude and behaviour to a brand, a model is proposed that differentiates between...