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Simulating attachment to pure‐play fashion retailers
Ashman, Rachel; Vazquez, Delia - In: International Journal of Retail & Distribution Management 40 (2012) 12, pp. 975-996
model. Originality/value – The study is one of the first to empirically study pure‐play fashion retailing, providing …Purpose – The purpose of this paper is to identify how pure‐play fashion retailers can simulate attachment to their web … generated from the literature review. A sample of 688 female young fashion consumers from The University of Manchester …
Persistent link: https://www.econbiz.de/10014803605
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How not to let business slip away
In: Strategic Direction 26 (2010) 10, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010542
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Correlates of customer loyalty to their bank: a case study in Nigeria
Osayawe Ehigie, Benjamin - In: International Journal of Bank Marketing 24 (2006) 7, pp. 494-508
Purpose – This paper seeks to examine how customer expectations, perceived service quality and satisfaction predict loyalty among bank customers in Nigeria. Design/methodology/approach – A survey research was conducted that included qualitative technique to explore customers' expectations...
Persistent link: https://www.econbiz.de/10014759889
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Prediction of attitude and behavioural intentions in retail banking
Baumann, Chris; Burton, Suzan; Elliott, Gregory; Kehr, … - In: International Journal of Bank Marketing 25 (2007) 2, pp. 102-116
Purpose – This research seeks to explore the factors predicting customer loyalty in retail banking. Loyalty was measured in terms of a customer's willingness to recommend a bank and their intention to remain with their main bank short‐term (in the next six months) and long‐term (from six...
Persistent link: https://www.econbiz.de/10014759896
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The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
Aydin, Serkan; Özer, Gökhan - In: European Journal of Marketing 39 (2005) 7/8, pp. 910-925
Purpose – Corporate image, perceived service quality, trust and customer switching costs are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word‐of‐mouth effect. Also we know that the cost of selling to new customers is...
Persistent link: https://www.econbiz.de/10014722270
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The paradox of customer education
Bell, Simon J.; Eisingerich, Andreas B. - In: European Journal of Marketing 41 (2007) 5/6, pp. 466-486
Purpose – The purpose of this paper is to consider the dynamics of customer education by exploring the relationship between education and customer expertise and their combined effects on customer loyalty in a high involvement investment services context. The paper also considers the service...
Persistent link: https://www.econbiz.de/10014722402
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Investigating the effects of service quality dimensions and expertise on loyalty
Jamal, Ahmad; Anastasiadou, Kyriaki - In: European Journal of Marketing 43 (2009) 3/4, pp. 398-420
Purpose – Very little research has investigated the effects of service quality dimensions on customer loyalty. Also, up to now, no research has investigated the direct effect of expertise on loyalty and the moderating effect of expertise on the link between satisfaction and loyalty. This paper...
Persistent link: https://www.econbiz.de/10014722558
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M‐loyalty: winning strategies for mobile carriers
Lim, Heejin; Widdows, Richard; Park, Jungkun - In: Journal of Consumer Marketing 23 (2006) 4, pp. 208-218
Purpose – This study aims to investigate determinants of satisfaction and loyalty decisions in the use of mobile services. Design/methodology/approach – A research model was designed to identify multi‐dimensions of mobile service quality and perceived value, and investigate their...
Persistent link: https://www.econbiz.de/10014848534
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Modeling repurchase frequency and customer satisfaction for fast food outlets
Law, Agnes K.Y.; Hui, Y.V.; Zhao, Xiande - In: International Journal of Quality & Reliability Management 21 (2004) 5, pp. 545-563
Although customer satisfaction and loyalty have attracted a lot of attention in service management research, relatively few studies have examined the impact of waiting time and service quality on customer satisfaction and repurchase frequency. In this study, we model the relationships between...
Persistent link: https://www.econbiz.de/10014800254
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Understanding the quality of relationships in consumer services
Wong, Amy; Sohal, Amrik S. - In: International Journal of Quality & Reliability Management 23 (2006) 3, pp. 244-264
Purpose – The purpose of this study is to examine consumer perceptions of their shopping experience in a retail environment. Design/methodology/approach – Based on the literature, a model of relationship strength is developed and empirically tested with a sample of consumers in a chain...
Persistent link: https://www.econbiz.de/10014800353