Pedron, Cristiane Drebes; Picoto, Winnie Ng; Dhillon, … - In: Industrial Management & Data Systems 116 (2016) 3, pp. 526-545
Purpose – The purpose of this paper is to define objectives for Customer Relationship Management (CRM) system adoption. The objectives provide a theoretical basis for strategizing about CRM system adoption. The objectives also provide managers to clearly direct CRM system adoption, thus...
