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Customer retention
Consumer behaviour
29
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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USA
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United States
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Gambling
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Glücksspiel
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Hotel industry
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Hotellerie
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loyalty
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Dienstleistungsqualität
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Wahrnehmung
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commitment
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reward programs
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Brand management
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Cross-selling
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Tanford, Sarah
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Baloglu, Seyhmus
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of business research : JBR
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ECONIS (ZBW)
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Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Suh, Eunju
;
Tsai, Henry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1651-1658
Persistent link: https://www.econbiz.de/10009757001
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2
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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3
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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