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~subject:"Customer satisfaction"
~subject:"Firmenimage"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
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1998
Persistent link: https://www.econbiz.de/10001355524
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
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2009
Persistent link: https://www.econbiz.de/10003785061
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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