Showing 1 - 10 of 5,875
Persistent link: https://www.econbiz.de/10000337784
Purpose This paper investigates the effect of perceived value (hedonic value, utilitarian value, and conditional value) on customers’ behavioral intentions toward dining at Chinese restaurants in Bangladesh. Moreover, this study examines the mediating effect of self-direction value and the...
Persistent link: https://www.econbiz.de/10014226236
Persistent link: https://www.econbiz.de/10011312616
Persistent link: https://www.econbiz.de/10003976234
Persistent link: https://www.econbiz.de/10011506906
Persistent link: https://www.econbiz.de/10011563845
Persistent link: https://www.econbiz.de/10011564533
Persistent link: https://www.econbiz.de/10011409814
Persistent link: https://www.econbiz.de/10011384274
Purpose – The research investigates how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next-purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions.Design/methodology/approach – Two...
Persistent link: https://www.econbiz.de/10013124007