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Preissysteme zur Gestaltung und Aufteilung des Service Value

Roth, Stefan; Stoppel, Eduard - In: Service Value als Werttreiber : Konzepte, Messung und …, (pp. 183-204). 2014

Persistent link: https://www.econbiz.de/10010359517

Kundenzufriedenheit und Kundenpreisverhalten

Bösener, Kathrin; Roth, Stefan - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 65-91). 2015

Persistent link: https://www.econbiz.de/10010469031

The influence of customer satisfaction on customer price behavior : literature review and identification of research gaps

Roth, Stefan; Bösener, Kathrin - In: Management review quarterly : systematic literature … 65 (2015) 1, pp. 1-33

Because price is a key element in the profit equation of every firm, it is essential to analyze the mechanisms of customer price behavior (CPB) and its determinants. The concept of customer satisfaction (CS) as one of these determinants has frequently been analyzed in the recent academic...

Persistent link: https://www.econbiz.de/10010477543

Customer participation in the specification of services : the role of psychaological ownership and participation enjoyment

Robbert, Thomas; Straus, Lennart; Roth, Stefan - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 39-49

Persistent link: https://www.econbiz.de/10012004775

Customer participation in the customization of services : effects on satisfaction and behavioral intentions

Straus, Lennart; Robbert, Thomas; Roth, Stefan - In: Journal of business market management : JBM 9 (2016) 1, pp. 498-517

Customers' evaluation of the service process has important implications for service providers. However, research on customer participation at the specification stage of a customization process and its effects on the evaluation of the process and service outcome is still scarce. This paper...

Persistent link: https://www.econbiz.de/10011525886