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Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone
Bartikowski, Boris - 2002
Persistent link: https://www.econbiz.de/10001656652
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Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness
Chatterjee, Patrali - 2011
Purpose – The research investigates how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next-purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions.Design/methodology/approach – Two...
Persistent link: https://www.econbiz.de/10013124007
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
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Disconfirmation and satisfaction in the light of culture : an analysis for Chinese and US American consumers
Krüger, Franziska - 2011
Persistent link: https://www.econbiz.de/10009539407
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Examining the relationship among servicescape, perceived overall image and customer behavioural intentions in beauty salons : the moderating role of pleasure-arousal-dominance emot...
Kampani, Nidhi; Jhamb, Deepika - In: International journal of services, economics and management 12 (2021) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012613739
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Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction
Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of markets and business systems 2 (2016) 4, pp. 291-308
Persistent link: https://www.econbiz.de/10011716063
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Customers' perception of fish fast-casual restaurants
Castellini, Alessandra; Samoggia, Antonella - In: Journal of food products marketing 24 (2018) 3, pp. 348-371
Persistent link: https://www.econbiz.de/10011880360
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The opinion of post graduate students on effect of interrelationship among the perceptual components with reference to online shopping
Kumar, R. Rajendra - In: International journal of business information systems : … 32 (2019) 4, pp. 438-459
Persistent link: https://www.econbiz.de/10012159043