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Customer satisfaction
Consumer behaviour
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Brand image
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1991-1993
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Chatterjee, Subimal
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Atav, Gizem
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Journal of business research : JBR
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The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation : the moderating role of regulatory focus
Chatterjee, Subimal
;
Malshe, Ashwin Vinod
;
Heath, Timothy B.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1290-1294
Persistent link: https://www.econbiz.de/10008747496
Saved in:
2
CSR-authenticity and conciliation after service failure : the role of apology and compensation
Atav, Gizem
;
Chatterjee, Subimal
;
Kuru, Basak
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 911-925
Persistent link: https://www.econbiz.de/10014471145
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