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Customer reactions to service separation
Keh, Hean Tat; Pang, Jun - In: Journal of marketing 74 (2010) 2, pp. 55-70
Persistent link: https://www.econbiz.de/10003995122
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Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun; Keh, Hean Tat; Peng, Siqing - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
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Effects of online commercial friendships on customer revenge following a service failure
Fu, Xiaorong; Pang, Jing; Gursoy, Dogan - In: Journal of business research : JBR 153 (2022), pp. 102-114
Persistent link: https://www.econbiz.de/10013533975