Madill, Judith J.; Feeney, Lisa; Riding, Alan; Haines, … - In: International Journal of Bank Marketing 20 (2002) 2, pp. 86-98
The primary goal of this empirical research study is to identify key drivers of SME satisfaction related to a variety of aspects of the bank/SME relationship. The research uses data from 3,190 interviews with key informants – identified as the person who is most responsible for financial and...
