Matzler, Kurt; Würtele, Andreas; Renzl, Birgit - In: International Journal of Bank Marketing 24 (2006) 4, pp. 216-231
Purpose – The purpose of this paper is to explore the dimensionality of price satisfaction. It argues that price satisfaction is composed of several dimensions (price transparency, price‐quality ratio, relative price, price confidence, price reliability, and price fairness) and that...