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Understanding drivers of self-service technologies (SSTs) satisfaction and marketing bottom lines : evidence from Nigeria
Ugwuanyi, Chidera C.; Oraedu, Chukwunonso; Ifediora, … - 2022
Whilst self-service technologies (SSTs) are novel and evolving, they have rapidly grown popular across various retail service settings. Having been introduced into the Nigerian banking space, the level of customers' satisfaction from the system is still unknown given that it has disrupted the...
Persistent link: https://www.econbiz.de/10013186801
Cover Image
Understanding drivers of self-service technologies (SSTs) satisfaction and marketing bottom lines: Evidence from Nigeria
Ugwuanyi, Chidera C.; Oraedu, Chukwunonso; Ifediora, … - 2022
Whilst self-service technologies (SSTs) are novel and evolving, they have rapidly grown popular across various retail service settings. Having been introduced into the Nigerian banking space, the level of customers' satisfaction from the system is still unknown given that it has disrupted the...
Persistent link: https://www.econbiz.de/10013330053
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An assessment of the effect of organisational ambidexterity on performance of selected global system for mobile communication operators in Enugu State, Nigeria
Shaibu, O. B.; Ogbo, Ann; Agbaeze, E. K.; Ukpere, Wilfred I. - In: International journal of business innovation and research 19 (2019) 3, pp. 413-434
Persistent link: https://www.econbiz.de/10012108755