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Customer satisfaction
Relationship marketing
26,158
Beziehungsmarketing
25,484
Social Web
20,544
Social web
20,513
Consumer behaviour
15,677
Konsumentenverhalten
15,612
Online-Marketing
13,113
Internet marketing
12,998
Kundenzufriedenheit
6,018
Viral marketing
4,867
Virales Marketing
4,847
Electronic Commerce
4,646
Service quality
4,430
Dienstleistungsqualität
4,411
E-commerce
4,405
Brand management
4,378
Markenführung
4,364
Kundenintegration
3,967
Customer integration
3,960
Online-Handel
3,758
Online retailing
3,749
Deutschland
3,546
Germany
3,463
Marketingmanagement
3,206
Marketing management
3,181
Theorie
3,067
Theory
3,054
Brand image
2,989
Markenimage
2,989
Internet
2,733
Soziales Netzwerk
2,706
Social media
2,602
Social network
2,517
Lieferantenmanagement
2,436
Supplier relationship management
2,435
Werbewirkung
2,430
Advertising effects
2,419
USA
2,195
social media
2,178
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1,008
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Han, Heesup
36
Homburg, Christian
22
Mattila, Anna S.
22
Svensson, Göran
20
Prentice, Catherine
19
Bilgihan, Anil
16
Gil Saura, Irene
16
Mittal, Vikas
15
Usman, Osly
15
Aksoy, Lerzan
14
Hyun, Sunghyup Sean
14
Wong, IpKin Anthony
14
Balaji, M. S.
13
Gustafsson, Anders
13
Klaus, Philipp
13
Loureiro, Sandra Maria Correia
13
Kim, Wansoo
12
Rather, Raouf Ahmad
12
So, Kevin Kam Fung
12
Stock-Homburg, Ruth
12
Blut, Markus
11
Evanschitzky, Heiner
11
Jang, Soocheong
11
Keiningham, Timothy
11
Quach, Sara
11
Van Vaerenbergh, Yves
11
Verhoef, Peter C.
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Bruhn, Manfred
10
McColl-Kennedy, Janet R.
10
Roberts-Lombard, Mornay
10
Töpfer, Armin
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Khan, Imran
9
Larivière, Bart
9
Park, Jungkun
9
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IGI Global
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Information Resources Management Association
2
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
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Deutschland / Bundeswehr / Universität Hamburg
1
Dpunkt.Verlag <Heidelberg>
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Freie Universität Berlin
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICServ <5., 2017, Wien>
1
International Conference on Services Management <North Cyprus)>
1
Ludwig-Maximilians-Universität München
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Tartu Ülikool
1
Walter de Gruyter GmbH & Co. KG
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
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Journal of retailing and consumer services
278
Journal of business research : JBR
166
International journal of hospitality management
163
The journal of services marketing
112
Journal of hospitality marketing & management
77
Journal of travel and tourism marketing
72
The service industries journal
69
Tourism management : research, policies, practice
67
International journal of contemporary hospitality management
65
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
54
Cogent business & management
52
Service business
52
Journal of service research : JSR
46
Services marketing quarterly
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
44
Journal of service management
44
Asia Pacific journal of marketing and logistics
43
Journal of strategic marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
39
Psychology & marketing
37
The TQM journal : the international review of organizational improvement
37
The international journal of bank marketing : IJBM
36
Journal of the Academy of Marketing Science
34
The journal of business & industrial marketing
34
International journal of electronic marketing and retailing : IJEMR
33
International journal of electronic customer relationship management : IJECRM
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Journal of hospitality and tourism insights
28
Journal of retailing
28
Journal of service research
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
26
Total quality management & business excellence
26
Tourism management perspectives : TMP
26
European journal of marketing : EJM
25
International journal of quality and service sciences
24
Journal of marketing
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Marketing intelligence & planning
23
The international review of retail, distribution and consumer research
23
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Source
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ECONIS (ZBW)
6,008
Other ZBW resources
59
EconStor
3
RePEc
3
BASE
1
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1
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
2
Customer engagement and online reviews
Thakur, Rakhi
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
5
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
6
Trialogue on
Facebook
pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
7
Antecedents of satisfaction with
Facebook
in the context of user involvement, privacy, and trust
Sethna, Beheruz N.
;
Hazari, Sunil
;
Talpade, Salil
- In:
Journal of customer behaviour
20
(
2021
)
1/2
,
pp. 95-124
Persistent link: https://www.econbiz.de/10014424076
Saved in:
8
Motives, modes of participation, and loyalty intentions of
Facebook
tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
9
Exploring customer engagement in tourism : construct proposal and antecedents
Romero, Jaime
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011951593
Saved in:
10
Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah
;
Siraj, Sadaf
- In:
International journal of electronic business
14
(
2018
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011891016
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