Dhaigude, Amol; Tapar, Archit Vinod; Jawed, Mohammad Shameem - In: Cogent business & management 10 (2023) 3, pp. 1-23
This study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional value-satisfaction-loyalty relationship. A total of 214...
