The concept of service convenience has received substantial attention in services marketing literature. Nevertheless, little is known about the relationship between service convenience and service loyalty when consumer characteristics act as moderators. This study aims to investigate these...

This paper aims to investigate the differences in the consumers’ response toward service failure incidents in different service categories. Additionally, it also examines in what ways customers assign responsibility to dissatisfying service outcome. A survey was conducted among 240 customers...

The value concept is a basic constituent of relationship marketing. The ability to provide superior value to customers is a prerequisite when trying to establish and maintain long‐term customer relationships. Stresses the fact that the underlying construct of customer satisfaction is more than...

Purpose This study aims to examine how cruise ship dinescapes, as a specific type of organized and staged service environment, influence customers’ attitudes, on-board behaviour, satisfaction and behavioural intentions. Design/methodology/approach Data was collected using a cross-sectional...