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Customer satisfaction
Relationship marketing
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Han, Heesup
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16
Usman, Osly
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Journal of retailing and consumer services
266
Journal of business research : JBR
159
International journal of hospitality management
147
The journal of services marketing
111
The service industries journal
71
Journal of hospitality marketing & management
69
Journal of travel and tourism marketing
65
Tourism management : research, policies, practice
56
International journal of contemporary hospitality management
54
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Cogent business & management
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Services marketing quarterly
49
Asia Pacific journal of marketing and logistics
45
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44
Journal of strategic marketing
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Service business
44
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41
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
The TQM journal : the international review of organizational improvement
35
The international journal of bank marketing : IJBM
35
Psychology & marketing
33
The journal of business & industrial marketing
33
International journal of electronic customer relationship management : IJECRM
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of service research
28
Journal of hospitality and tourism insights
26
European journal of marketing : EJM
25
Journal of marketing
25
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
25
The journal of brand management : an international journal
25
Total quality management & business excellence
25
International journal of quality and service sciences
24
Journal of retailing
24
Tourism management perspectives : TMP
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
2
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
3
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
The effects of customer engagement and
brand
trust on
brand
loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
5
A meta-analysis of the relationship between customer participation and
brand
outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
6
Analyzing the customer
brand
engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
7
Exploring the relationship between co-creation (DART),
brand
experience strength, and
brand
satisfaction : a
brand
engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
8
Impact of quality of AR apps on customer
brand
engagement, word-of-mouth and purchase intention : moderating role of perceived
brand
value
Patel, Vipul
;
Kautish, Pradeep
;
Patel, Naresh K.
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
Saved in:
9
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
10
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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