The aim of this paper is to conceptualize the significance of customer-defined market orientation in creating superior customer value and building long-term customer relationship which in turn increases the customer satisfaction and loyalty, moreover, the framework also theorized the mediating...

Teachers are the pillars of any country economy and society. Teachers role in students' life and their career are phenomenon, educational institutes must take care of those aspect which can improve or diminish the teacher performance. Student satisfaction runs the success meter of the...

The text of present book is about the influence of lecturers’ human capital i.e lecturers’ enthusiasm and rapport towards student satisfaction i.e teaching and learning and mentoring services at selected Malaysia Polytechnics. This book provided an insight and further understanding of the...