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Does educating customers create positive word of mouth?
Sun, Xiaochi; Foscht, Thomas; Eisingerich, Andreas B - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
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Avatar design of virtual salespeople : mitigation of recommendation conflicts
Lin, Yu-Ting; Doong, Her-Sen; Eisingerich, Andreas B - In: Journal of service research 24 (2021) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10012426782
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Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.; Auh, Seigyoung; Eisingerich, Andreas B - In: Journal of service research : JSR 20 (2017) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10011736772
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889