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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India
Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109
The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...
Persistent link: https://www.econbiz.de/10014534670
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Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention
Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282
The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...
Persistent link: https://www.econbiz.de/10014464214
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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Consumer response to marketing channels : a demand-based approach
Andersen, Peter; Weisstein, Fei L.; Song, Lei - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10012258186
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991