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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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Antecedents and consequences of innate willingness to pay for innovations : understanding motivations and consumer preferences of prospective early adopters
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J.; … - In: Technological forecasting & social change : an … 99 (2015), pp. 252-266
Persistent link: https://www.econbiz.de/10011524547
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Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.; Roehm, Harper A. - In: Psychology & marketing 27 (2010) 12, pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
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Attractive quality for requirement assessment during the front-end of innovation
Rejeb, Helmi Ben; Boly, Vincent; Morel-Guimaraes, Laure - In: The TQM journal : the international review of … 23 (2011) 2, pp. 216-234
Persistent link: https://www.econbiz.de/10008938673
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Dynamic impacts of aspects of appearance and technology on consumer satisfaction : empirical evidence from the smartphone market
Kim, Seungjin; Katsumata, Sotaro; Akiike, Atsushi - In: The review of socionetwork strategies 14 (2020) 2, pp. 205-225
Persistent link: https://www.econbiz.de/10012306105
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Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373