This research focused on Telecommunication organizations such as Telecel Zimbabwe and Netone in Zimbabwe which have been facing challenges such as stiff competition, failure to adopt innovation, high expenses, decline in subscriptions and decline in sales revenue. Some have been failing to pay...

This research study, the impact of quality service and customer satisfaction on consumer purchasing decisions in Zimbabwe telecommunications industry was conducted because telecommunication organizations are having low sales and they are losing customers to their competitors. The purpose of this...