This study aims to determine whether during the pandemic Perceived Quality has an effect on Customer Loyalty through Brand Equity on Oppo brand smartphone users in the Depok area. By using a quantitative research approach and SEM factor analysis methods as well as SPSS Amos 23 test equipment....

The purpose of this study was to analyze the effect of service quality, university image, student satisfaction on student loyalty, to analyze the effect of student satisfaction on student loyalty in private universities in Indonesia. The research was conducted on 100 private university students....