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Factors affecting streamers' loyalty to live streaming platforms
Koo, Hyunmo - 2018
Persistent link: https://www.econbiz.de/10012205549
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Why do customers want to learn? : antecedents and outcomes of customer learning
Sun, Xiaochi; Eisingerich, Andreas Benedikt; Foscht, Thomas - In: European journal of marketing 56 (2022) 3, pp. 677-703
Persistent link: https://www.econbiz.de/10013173444
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Service provider to the rescue : how firm recovery of do-it-yourself service failure turns consumers from competitors to satisfied customers
Hall, Matthew J.; Hyodo, Jamie D. - In: Journal of service research 26 (2023) 4, pp. 578-596
Persistent link: https://www.econbiz.de/10014580334
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The role of e-mentoring in protégés’ learning and satisfaction
De Janasz, Suzanne C.; Godshalk, Veronica M. - In: Group & organization management : an international journal 38 (2013) 6, pp. 743-774
Persistent link: https://www.econbiz.de/10010233435
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Learning satisfaction in marketing simulation games : antecedents and influencers
Caruana, Albert; La Rocca, Antonella; Snehota, Ivan - In: Journal of marketing education : JME 38 (2016) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10011537315
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Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, Kay; Bowden, Jana - In: Problems and perspectives in management : PPM ; … 13 (2015) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10010516997
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347
Persistent link: https://www.econbiz.de/10011410133