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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships

Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421

Persistent link: https://www.econbiz.de/10011485778

Customer engagement with tourism brands : scale development and validation

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329

Persistent link: https://www.econbiz.de/10010398802

Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162

Persistent link: https://www.econbiz.de/10011980821

Customer experience, not brands will be on the iron throne

Klaus, Philipp - In: International journal of market research 62 (2020) 1, pp. 6-8

Persistent link: https://www.econbiz.de/10012173316

Customer satisfaction and repurchase intent in the cellphone product-market among adolescents and young adults

Haverila, Matti J.; Haverila, Kai - In: International journal of business excellence : IJBEX 28 (2022) 2, pp. 188-208

Persistent link: https://www.econbiz.de/10014234623

The benefits of manufacturer brands to retailers

Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European Journal of Marketing 46 (2012) 9, pp. 1127-1149

Purpose – The purpose of this paper is to investigate how manufacturers' brands benefit retailers and how these …, from a literature review and qualitative interviews, which outlines the benefits of manufacturers' brands for retailers. A …. Findings – Manufacturers' brands deliver four benefits to retailers: financial, manufacturer support, meeting customers …

Persistent link: https://www.econbiz.de/10014722850

Exploring the relationships between retail brands and consumer store loyalty

Binninger, Anne‐Sophie - In: International Journal of Retail & Distribution Management 36 (2008) 2, pp. 94-110

Purpose – Retail brands (RBs) have become a strategic feature of the grocery industry. Their role in building consumer … marketing insights to enhance the loyalty‐building capacity of their own brands, by specifically addressing whether or not these … are clearly identified as brands of a store. Originality/value – The idea of analyzing the influence of RBs on store …

Persistent link: https://www.econbiz.de/10014803348

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Pappu, Ravi; Quester, Pascale - In: Journal of Product & Brand Management 15 (2006) 1, pp. 4-14

Purpose – The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand. Design/methodology/approach – Retail brand equity is conceptualized as a four‐dimensional construct...

Persistent link: https://www.econbiz.de/10014895890

Customer engagement in a Facebook brand community

Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management Research Review 35 (2012) 9, pp. 857-877

Purpose – Customer engagement is a concept that has emerged recently to capture customers' total set of behavioral activities toward a firm. The purpose of this paper is to study the effect of customer engagement behaviors on perceived relationship benefits and relationship outcomes....

Persistent link: https://www.econbiz.de/10014952164

Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction

Jamal, Ahmad; Goode, Mark M.H. - In: Marketing Intelligence & Planning 19 (2001) 7, pp. 482-492

brand managers so that they can position their brands in an effective way. …

Persistent link: https://www.econbiz.de/10014945804

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