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Connected strategy : building continuous customer relationships for competitive advantage
Siggelkow, Nicolaj; Terwiesch, Christian - 2019
Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...
Persistent link: https://www.econbiz.de/10012018571
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A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
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The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.; Vowles, Nicole S.; Black, Gregory S. - In: Services marketing quarterly 34 (2013) 4, pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
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Analysis of homogeneity between organised and traditional retailers with respect to customer loyalty
Balakrishnan, Shyamaladevi; Parthasarathy, Ravilochanan - In: International journal of business excellence 11 (2017) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011734392
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Hotel customer retention : a study of customers' perspectives in an emerging market
Adzoyi, Paulina N.; Blomme, Robert J.; Honyenuga, Ben Q. - In: Advances in hospitality and leisure 17 (2022), pp. 21-36
Persistent link: https://www.econbiz.de/10014309047
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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas; Jahanshahi, Asghar Afshar; … - In: International journal of islamic marketing and branding 3 (2018) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011886298