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Jeder Fehler zählt : Produktfehler als Chance für das Kundenzufriedenheitsmanagement
Bauer, Hans H.; Donnevert, Tobias; Wetzel, Hauke; … - 2009
Persistent link: https://www.econbiz.de/10003810355
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The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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Principles and principals : do customer stewardship and agency control compete or complement when shaping frontline employee behavior?
Scheper, Jeroen; Falk, Tomas; Ruyter, Ko de; Jong, Ad de; … - In: Journal of marketing 76 (2012) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10009670272