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Customer service
Consumer behaviour
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Customer satisfaction
6
Dienstleistungsqualität
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Ethnic group
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Ethnische Gruppe
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Konsumentenverhalten
6
Kundenzufriedenheit
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Service quality
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USA
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United States
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Beziehungsmarketing
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Relationship marketing
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Salespeople
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Verkaufspersonal
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Arbeitszufriedenheit
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Cultural identity
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Job satisfaction
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Social exchange theory
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Advertising
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Einzelhandel
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Kulturelle Identität
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Retail trade
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Advertising effectiveness
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Austauschtheorie
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Behaviour
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Brand extensions
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Brand image
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Brand management
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Business ethics
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Disconfirmation
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Einzelhandelspreis
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Ethnic consumers
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Ethnic crossovers
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Ethnicity
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Hispanic consumers
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Hispanics
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Kundenservice
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Montoya, Detra Y.
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Aguirre-Rodriguez, Alexandra
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Boveda-Lambie, Adriana
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Torres, Patricia
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Journal of business research : JBR
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Services marketing quarterly
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ECONIS (ZBW)
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Shared ethnicity effects on service encounters : a study across three US subcultures
Montoya, Detra Y.
;
Briggs, Elten
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 314-320
Persistent link: https://www.econbiz.de/10009720304
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When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters
Aguirre-Rodriguez, Alexandra
;
Boveda-Lambie, Adriana
; …
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013352802
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