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Managing the innovation co-creation challenge : lessons from service exemplars Disney and IKEA
Ford, Robert C.
;
Edvardsson, Bo
;
Dickson, Duncan
; …
- In:
Organizational dynamics : a quarterly review of …
41
(
2012
)
4
,
pp. 281-290
Persistent link: https://www.econbiz.de/10009667014
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