Olorunniwo, Festus; Hsu, Maxwell K.; Udo, Godwin J. - In: Journal of Services Marketing 20 (2006) 1, pp. 59-72
Purpose – This study seeks to investigate, through the development of an operationalized service quality construct in the context of a service factory, whether the typology to which a service belongs may explain the nature of the service quality (SQ) construct and its relationship to customer...