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~subject:"Customer value"
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Kundenorientierung als Integra...
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Customer value
Relationship marketing
25,332
Beziehungsmarketing
25,331
Konsumentenverhalten
8,900
Consumer behaviour
8,899
Kundenzufriedenheit
5,408
Customer satisfaction
5,406
Dienstleistungsqualität
3,898
Service quality
3,898
Brand management
2,567
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2,567
Kundenmanagement
2,561
Deutschland
2,344
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2,296
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2,252
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2,250
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2,200
Supplier relationship management
2,200
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2,053
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2,053
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1,918
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1,890
Markenimage
1,881
Brand image
1,878
Electronic Commerce
1,790
E-commerce
1,652
Online-Marketing
1,606
Internet marketing
1,577
Kundenwert
1,536
Customer integration
1,464
Kundenintegration
1,464
Vertrauen
1,392
Confidence
1,377
Einzelhandel
1,351
Retail trade
1,333
Brand
1,276
Markenartikel
1,263
Online retailing
1,248
Online-Handel
1,248
Customer service
1,154
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Kumar, V.
27
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Ko, Eunju
8
Krafft, Manfred
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
Matzler, Kurt
5
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Springer Fachmedien Wiesbaden
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Eberhard Karls Universität Tübingen
1
Fachhochschule Reutlingen / European School of Business
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Panepistēmio Kypru / Department of Economics
1
Universität Mannheim
1
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Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
SpringerLink / Bücher
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Gabler Edition Wissenschaft
13
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
1,468
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1
On custom
Schlicht, Ekkehart
-
1992
Persistent link: https://www.econbiz.de/10000148766
Saved in:
2
A nation of customers
Goodhart, Philip
-
1965
Persistent link: https://www.econbiz.de/10000331795
Saved in:
3
Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A.
-
1999
Persistent link: https://www.econbiz.de/10000683511
Saved in:
4
Getting it right! : Creating customer value for market leadership
Weinzimer, Philip
-
1998
Persistent link: https://www.econbiz.de/10000660034
Saved in:
5
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
6
Rethinking the sales force : redefining selling to create and capture customer value
Rackham, Neil
;
DeVincentis, John R
;
DeVincentis, John
-
1999
Persistent link: https://www.econbiz.de/10000675326
Saved in:
7
Discovering relative value using custom indexes
Garrett, Daniel J.
- In:
The handbook of municipal bonds
,
(pp. 571-575)
.
2008
Persistent link: https://www.econbiz.de/10003715027
Saved in:
8
Spitzenverkäufer und Value-Selling : Anforderungen aus Kundensicht
Schmäh, Marco
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003719231
Saved in:
9
The king is naked : discovering that frequent customers may not be your best friend
Joia, Luiz Antonio
;
Sanz, Paulo Sérgio da Silva
- In:
Web technologies for commerce and services online
,
(pp. 135-148)
.
2008
Persistent link: https://www.econbiz.de/10003634201
Saved in:
10
CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz
Sackmann, Stefan
;
Kundisch, Dennis
;
Ruch, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
259
,
pp. 21-31
Persistent link: https://www.econbiz.de/10003635558
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