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~subject:"Customer value"
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Customer value
Relationship marketing
25,325
Beziehungsmarketing
25,324
Consumer behaviour
8,945
Konsumentenverhalten
8,945
Kundenzufriedenheit
5,477
Customer satisfaction
5,461
Service quality
3,919
Dienstleistungsqualität
3,918
Brand management
2,602
Markenführung
2,602
Deutschland
2,443
Germany
2,395
Theory
2,302
Theorie
2,300
Lieferantenmanagement
2,297
Supplier relationship management
2,297
Social Web
2,067
Social web
2,067
Marketingmanagement
1,907
Markenimage
1,899
Brand image
1,895
Marketing management
1,880
Kundenbindung
1,813
Electronic Commerce
1,765
E-commerce
1,660
Online-Marketing
1,618
Internet marketing
1,595
Kundenwert
1,511
Customer integration
1,467
Kundenintegration
1,467
Vertrauen
1,428
Confidence
1,404
Einzelhandel
1,372
Retail trade
1,353
Brand
1,293
Kundenmanagement
1,288
Markenartikel
1,280
Online-Handel
1,261
Online retailing
1,260
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198
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219
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Kumar, V.
27
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Ko, Eunju
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Becker, Roman
7
Daschmann, Gregor
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Schweidel, David A.
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
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Springer Fachmedien Wiesbaden
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Bundesverband des Deutschen Textil-Einzelhandels
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Eberhard Karls Universität Tübingen
1
Fachhochschule Reutlingen / European School of Business
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Panepistēmio Kypru / Department of Economics
1
Universität Mannheim
1
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Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
SpringerLink / Bücher
16
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Springer eBook Collection / Business and Economics
6
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ECONIS (ZBW)
1,468
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1
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
2
Kundenwert aus Kundensicht : eine empirische Analyse des Kundennutzens aus Sicht der Privat- und Geschäftskunden in der Automobilindustrie
Wachter, Nadine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316519
Saved in:
3
Einsatzmöglichkeiten des Customer Profiling im Kundenrückgewinnungsmanagement des E-Retailing
Möhlenbruch, Dirk
;
Ritschel, Falk
;
Sinning, Falk
-
2009
Persistent link: https://www.econbiz.de/10003890220
Saved in:
4
Kundenbindung
und Kundenwert
Krafft, Manfred
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003439623
Saved in:
5
Kundenbindung
und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
Saved in:
6
Loyalty Profiling : Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management
Lafleur, Martin J.
-
2010
Persistent link: https://www.econbiz.de/10003957396
Saved in:
7
Die Satisfaction-Profit Chain in der Logistikdienstleistungsbranche : eine Längsschnittanalyse
Bender-Scheel, Martina S.
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009424024
Saved in:
8
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
9
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
10
Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar
;
Ambuli, T. V.
;
Tharik, Mohamed
- In:
International journal of economic research
11
(
2014
)
1/2
,
pp. 291-299
Persistent link: https://www.econbiz.de/10010361018
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