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Customer value
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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1
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
Saved in:
2
Return on Customer : how marketing actually creates value
Peppers, Don
;
Rogers, Martha
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
Saved in:
3
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011547747
Saved in:
4
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013192452
Saved in:
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