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Customer value co-creation behavior: Scale development and validation
Yi, Youjae; Gong, Taeshik - In: Journal of Business Research 66 (2013) 9, pp. 1279-1284
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The...
Persistent link: https://www.econbiz.de/10010666030
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The expected retail customer : value co-creator, co-producer or disturbance?
Fellesson, Markus; Salomonson, Nicklas - In: Journal of retailing and consumer services 30 (2016), pp. 204-211
Persistent link: https://www.econbiz.de/10011473201
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Insights into consumer resource integration and value co-creation process
Iyanna, Shilpa - In: The journal of applied business research 32 (2016) 3, pp. 717-727
Persistent link: https://www.econbiz.de/10011500822
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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Together we tango : value facilitation and customer participation in Airbnb
Jiang, Yangyang; Balaji, M. S.; Jha, Subhash - In: International journal of hospitality management 82 (2019), pp. 169-180
Persistent link: https://www.econbiz.de/10012121670
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Mobile-based value co-creation : contextual factors towards customer experiences
Lei, Soey Sut Ieng; Wang, Dan; Law, Chun Hung Roberts - In: Tourism review 77 (2022) 4, pp. 1153-1165
Persistent link: https://www.econbiz.de/10013368974
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How does customer psychological empowerment affect value co-creation? : an empirical study of travel agencies in Mainland China
Hu, Xiaoping; Li, Xi - In: Asia Pacific business review 28 (2022) 3, pp. 431-459
Persistent link: https://www.econbiz.de/10013358750
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Value co-creation in services for animal companions
Hendricks, Jennifer; Schmitz, Gertrud - In: The journal of services marketing 36 (2022) 6, pp. 831-845
Persistent link: https://www.econbiz.de/10013407607
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Tourists' participation and preference-related belief in co-creating value of experience : a nature-based perspective
Su, Che-Jen; Lebrun, Anne-Marie; Bouchet, Patrick; … - In: Service business 10 (2016) 4, pp. 823-846
Persistent link: https://www.econbiz.de/10011722438
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A review of customer citizenship behaviors in the service context
Gong, Taeshik; Yi, Youjae - In: The service industries journal 41 (2021) 3/4, pp. 169-199
Persistent link: https://www.econbiz.de/10012483668