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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - 2009
Persistent link: https://www.econbiz.de/10003836347
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Brand equity and the value of marketing assets
Brodie, Roderick J.; Glynn, Mark S. - In: Marketing theory : a student text, (pp. 379-385). 2010
Persistent link: https://www.econbiz.de/10003950918
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Impact of service failure : the protective layer of customer relationships
Sajtos, Laszlo; Brodie, Roderick J.; Whittome, James - In: Journal of service research : JSR 13 (2010) 2, pp. 216-229
Persistent link: https://www.econbiz.de/10003982862
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Resource integration
Kleinaltenkamp, Michael; Brodie, Roderick J.; Frow, Pennie - In: Marketing theory 12 (2012) 2, pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Brand image, corporate reputation, and customer value
Cretu, Anca E.; Brodie, Roderick J. - In: Business-to-business brand management : theory, …, (pp. 263-387). 2009
Persistent link: https://www.econbiz.de/10008661018