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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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Value-based selling : an organizational capability perspective
Töytäri, Pekka; Rajala, Risto - In: Industrial marketing management : the international … 45 (2015), pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka; Rajala, Risto; Alejandro, Thomas Brashear - In: Industrial marketing management : the international … 47 (2015), pp. 53-64
Persistent link: https://www.econbiz.de/10011313575