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Customer value
Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
18
Digitalisierung
11
Digitization
11
E-commerce
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Schumann, Jan Hendrik
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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Kann man mit kostenfreien Dienstleistungen Geld verdienen? : Produktivität kostenfreier E-Services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
; …
-
2012
Persistent link: https://www.econbiz.de/10011339055
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Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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3
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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