Showing 1 - 2 of 2
Persistent link: https://www.econbiz.de/10012607232
Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...
Persistent link: https://www.econbiz.de/10012112905