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Customer value
Consumer behaviour
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Gil Saura, Irene
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
42
International journal of hospitality management
23
Journal of the Academy of Marketing Science
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Journal of strategic marketing
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Handbook of research on customer equity in marketing
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The journal of business & industrial marketing
14
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Journal of creating value
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The journal of product & brand management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of contemporary hospitality management
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Tourism management : research, policies, practice
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Cogent business & management
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Technological forecasting & social change : an international journal
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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European management journal
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International journal of electronic customer relationship management : IJECRM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality and tourism insights
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Journal of marketing analytics : JMA
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Management decision : MD
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Marketing intelligence & planning
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ECONIS (ZBW)
1,660
Other ZBW resources
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1
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
2
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
3
Kundenbindung und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
Saved in:
4
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
5
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
6
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
7
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
8
Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar
;
Ambuli, T. V.
;
Tharik, Mohamed
- In:
International journal of economic research
11
(
2014
)
1/2
,
pp. 291-299
Persistent link: https://www.econbiz.de/10010361018
Saved in:
9
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
10
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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