Dellande, Stephanie; Nyer, Prashanth - In: Management Research Review 36 (2013) 7, pp. 664-673
Purpose – The purpose of this study is to shed greater light on the factors that influence consumer compliance behavior, e.g. SRF, in compliance dependent services (CDS). CDS, e.g. weight loss, retirement savings, education, credit repair, are long term in nature, often requiring lifestyle...
