SIMION, Cristina Petronela; ALEXE, Cătălina Monica; … - In: SEA - Practical Application of Science (2014) 2, pp. 548-553
The purpose of the present paper is to highlight that within contemporary economy, the market is built on brands rather than products. The market became an universe full of colors, names, logos and taglines. The brand resides within the hearts and minds of customers as being the sum of their...
