In contrast to urban areas, very little quantitative work has been done on the demand for rural cycling infrastructure and the willingness of users to pay for such infrastructure. Furthermore there is little evidence on the demand for or value of walking infrastructure in either urban or rural...

Transport policies to increase active and sustainable travel in Britain have focused mainly on persuading people of the health benefits of walking and cycling for short trips, and have assumed that if people can be persuaded that more active travel has personal benefits then behavioural change...

Trials and dangers faced by pedestrians and cyclists have not only created an impression of undesirable conditions, but have promoted arguments of injustice and inequality. High rates of death and injury coupled with reporting of poor infrastructure and fear of the behaviour of other road users...