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How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro
;
Bauer, András
;
Ohme, Rafal
;
Škapa, …
- In:
Cutting edge international research
,
(pp. 37-46)
.
2010
Persistent link: https://www.econbiz.de/10003985034
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