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Turning a corporate brand upside-down : a case of cultural corporate brand management
Askegaard, Søren; Torp, Simon Møberg - In: Marketing management : a cultural perspective, (pp. 212-227). 2012
Persistent link: https://www.econbiz.de/10009507096
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The role of cultural capital in creating "glocal" brand relationships
Kjeldgaard, Dannie; Askegaard, Søren; Eckhardt, Giana M. - In: Strong brands, strong relationships, (pp. 48-60). 2015
Persistent link: https://www.econbiz.de/10011313060
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Weddings as waste
Strandby, Kira; Askegaard, Søren - 2013
Persistent link: https://www.econbiz.de/10010239614
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Identity and acculturation : the case of food consumption by Greenlanders in Denmark
Askegaard, Søren; Kjeldgaard, Dannie; Arnould, Eric J. - 2000
Persistent link: https://www.econbiz.de/10001444258
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Danish cultural barriers and their importance to firms
Askegaard, Søren; Cardel Gertsen, Martine; Koed … - 1995
Persistent link: https://www.econbiz.de/10000921482
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"If it makes you feel good it must be right" : embodiment strategies for healthy eating and risk management
Kristensen, Dorthe Brogård; Askegaard, Søren; … - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 243-252
Persistent link: https://www.econbiz.de/10009780528