This study constitutes an appraisal of the theory relating to Relationship Marketing (RM) and its application to vertical channel, business-to-business relationships. Specific reference is made to the fresh produce (fruit, vegetables and salads) sector of the agri-food industry. The study...

Purpose – The purpose of this article is twofold: first, to review the literature in order to assess the opportunities and the possible welfare effects of differentiation strategies in the food market; and second, to analyse the current structure and organisation of the fresh produce market...

Purpose – The purpose of this paper is to investigate the development of the grocery retail market in China. International retailers have been in China for more than ten years, during which period a series of profound changes has occurred in the Chinese retail sector. International retailers...