Approaches of data analysis in the context of Business Intelligence solutions are presented, when the data is scarce with respect to the needs of performing an analysis. Several scenarios are presented: usage of an initial dataset obtained from primary data as a reference for the quality of the...

Much of the research in data mining and knowledge discovery has focused on the development of efficient data mining algorithms. Researchers and practitioners have developed data mining techniques to solve diverse real-world data mining problems. But there is no single source that identifies...

This article describes how in today's hyper-competitive environment, business leaders around the world are using analytics technologies to create business values, and to gain a better understanding of their customer's needs and wants. However, traditional business analytics are undergoing major...

The past few years have seen an explosion in the business use of analytics. Corporations around the world are using analytical tools to gain a better understanding of their customer's needs and wants. Predictive analytics has become an increasingly hot topic in analytics landscape as more...

The advent of price and product comparison sites now makes it even more important to retain customers and identify those that might be at risk of leaving. The use of data mining methods has been widely advocated for predicting customer churn. This paper presents two case studies that utilize...

This article analyzes the recent literature in the search for the fundamentals of business intelligence (BI). The literature review covers the overview of BI; BI and technology acceptance model (TAM); BI, Big Data, and social media; the elements of BI; the characteristics of BI; enterprise...

This article reviews the literature in the search for the multifaceted applications of data mining (DM), business intelligence (BI), and knowledge management (KM). The literature review highlights the overviews of DM, BI, and KM; the practical applications of DM, BI, and KM; and the prospects of...

MANAGING CUSTOMER BEHAVIOUR BY CRM AND BUSINESS INTELLIGENCE: BETWEEN HISTORY AND DATA. In this paper we introduce some definitions concerning Customer Relationship Management and Business Intelligence and we emphasize how they can improve business strategies and performances. We show how Data...