SWD-Schlagwörter: Massendaten, Design, Designwissenschaft<Informatik>, Reifung. - Freie Schlagwörter (Deutsch): Big Data, Design Science Research, Reifegradmodell. - Freie Schlagwörter (Englisch): Big Data, Design Science Research, Maturity Modell

The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers...

Purpose: This research objective was to analyze factors affecting IT practitioners' behavioral intentions in adopting (BDA) using a combination of Initial Trust Model (ITM), Unified Theory Of Acceptance And Use Of Technology (UTAUT) AND Task-Technology Fit (TTF) Model acceptance models....

The Internet is already more widely deployed than any other computing system in history and continues to grow rapidly. New technologies, including high speed wide area network and improved software support for distribution, promise to make the Internet much more useful for general purpose...